How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook , Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.
Learn how to: * Assess whether your business idea will work online/digitally * Choose the right business model for your proposition and avoid wasting time * Assess demand, viability and uncover untapped needs and gaps in the market * Build a usable, engaging website and mobile app * Create a buzz using social networking * Drive high quality traffic to your site and convert visitors into paying customers * Use search engine optimization (SEO) and marketing (SEM) tools effectively * Raise finance and protect your business * Build and maintain a strong brand * Recruit and retain a strong team * Sell the business or find a suitable successor. Reviews for the book: `If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.` Nick Jenkins, Founder of Moonpig.com `This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.` Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) `If you read just one book on digital business, make it this one...It is inspirational, informative and interactive in equal measure.
Highly recommended!` Rowan Gormley, Founder and CEO of NakedWines.com `Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.` Elizabeth Varley, Founder and CEO of TechHub
Product details
- Paperback | 312 pages
- 156 x 230 x 17mm | 478g
- 29 May 2012
- John Wiley and Sons Ltd
- Capstone Publishing Ltd
- Oxford, United Kingdom
- English
- 2nd ed.
- port.
- 085708285X
- 9780857082855
- 70,734
Download The Digital Business Start-Up Workbook : The Ultimate Step-by-Step Guide to Succeeding Online from Start-Up to Exit (9780857082855).pdf, available at apam.pw for free.